Chapter 629: Worried
Because in the memory of the morning, there are still a lot of similar ideas, and I don’t want to sell the problems afterwards.
The most important thing is that with hundreds of millions of funds to start, happy and mutual entertainment can grow up as quickly as possible, absorb talents to accumulate experience, and move to a higher level!
Of course, transactions involving hundreds of millions of dollars are not so easy to achieve. The two sides must inevitably engage in a bargaining war. In order to achieve a win-win cooperation, both need to persist and compromise.
In this respect, there is no experience in the morning of 6th, but he always believes that professional matters should be left to the road of professionals, so he specially hired a foreign aid team to lead the transaction negotiation.
Li Mushi gave her face. On the third day of calling her in the morning of 6th, a capable team flew from Beijing to Hangzhou, and will negotiate with Feixin Games on behalf of happy and mutual entertainment.
The five-person team first comprehensively evaluated the value of Kaixin and Happy Farm, made a detailed business evaluation document, and then contacted the representatives of Fetion Games.
At the same time, they deliberately released the news of happy and fun to sell happy farms, immediately attracted the attention of many capital predators, and added a thick stack of chips to their own negotiations.
How the foreign aid team operated, 6 mornings completely ignored, the power of the negotiations was fully put down, and Chen Feier continued to record the Chinese sounds.
After the fourth episode, the ratings of China\'s good voices have climbed to the point where their peers are stunned. The highest 2%/average 48% ratings are sweeping the market for variety shows, creating the highest in the past decade. Record.
If you compare it according to the reality show, that is, the level of female voices that Xiangnan Satellite TV launched in the past can be compared with it. However, after the female voice, the Shonan Satellite TV, which is known as the local TV station, has never been compared. variety show.
The good voice of China has become a phenomenal variety show, and it is no doubt that Zhedong Satellite TV, which was not weak in its original strength, has a comprehensive challenge to the momentum of Shonan Satellite TV.
Zhedong Satellite TV broadcast a full house in the whole of last year. This year, the good voice of China is broadcasted. It is a heavy hand, and the cooperation with the 6th morning is very good. Both the performance and the reputation have been greatly improved.
As a result, the pressure on Shonan Satellite TV is great.
The domestic TV market is also a fiercely competitive market. Dozens of satellite TV stations and hundreds of TV stations are rushing to grab resources and advertising shares. There is also a CCTV giant, and the status of Shonan Satellite TV is certainly good. But it is also facing a serious test.
Jingcheng Satellite TV, Huhai Satellite TV, and Zhedong Satellite TV Shonan Satellite TV have more than one opponent.
Zhedong Satellite TV has such a strong performance, how to prevent this TV station that started with entertainment from worrying about it?
Into the night, Shonan Shacheng, Shonan Satellite TV Building.
The night is low, this city with millions of people has already been a bonfire, and the Shonan Satellite TV building is also a brightly lit city. The towers on the top of the building are flashing with magical illusion and become the most obvious landmark nearby. .
This 39-story building has an extraordinary influence in the domestic entertainment industry. Countless stars, including Hong Kong and Taiwan star artists, are very willing to even sharpen their heads and want to walk in and record the show.
For more than a decade, Shonan Satellite TV has become a unique brand in the local TV station with its flexible mechanism and bold and bold style. A number of high-profile brand programs have emerged, both in terms of influence and revenue, second only to CCTV. .
It is only now that Shonan Satellite TV wants to keep the status of Solitary, but it is getting harder and harder.
In the small meeting room on the top floor, the lights are all on, and more than a dozen senior executives of Shonan Satellite TV are meeting. Everyone looks serious and looks at the picture data displayed on the projection screen.
These data are like a sharp cockroach, hanging high above the head, letting them breathe.
The chairman of the conference was Lu Zhenghai, deputy director and program director of Xiangnan Satellite TV.
Lv Zhenhai is still less than forty years old. He is a representative figure in the Shunnan Satellite TV station. He graduated from the Communication University and entered the Shonan Satellite TV. From the grassroots level, it is undoubtedly very powerful and skillful.
In the past two years, the predicament faced by Shonan Satellite TV is the most important reason for the superior to promote this younger generation. Lu Zhenhai also needs to produce a brilliant result that is convincing.
He looked around as the eagle patrolled his own territory, with a sharp eye.
No one in charge, director, editor, etc., dared to look at Lv Zhenhai. The atmosphere in the conference room was very depressed.
The new official took up three fires, and no one wants to touch Lu Zhenhai\'s mildew at this time, and is regarded as a weak chicken of the apes.
Lv Zhenhai was a bit disappointed. He reached out and knocked on the table. He said: "These data have all been seen. This year, it is a TV series or a variety show. The ratings have dropped. Several ace programs are not optimistic. It is expected that the annual increase in advertising revenue will not exceed 3%!"
"How much was last year?"
After a pause, Lv Zhenhai’s eyes were fixed on a half-bald middle-aged man who wiped the sweat from his forehead and whispered, “It’s 7%.”
"7%"
Lv Zhenhai pulled his lips and raised a sly smile: "I remember that it was 8% in 14 years and 27% in 13 years. How much has the growth rate dropped?"
No one answered his question again.
Advertising revenue is the lifeblood of TV stations. Especially for Satellite TV, money is not omnipotent. If there is no money, it is impossible. The satellite stations in remote provinces are almost becoming advertisement stations.
why? It’s not just money. Now the state’s subsidies to Satellite TV have been decreasing year by year. For Satellite TV, the difficulty factor for maintaining balance and even profitability is getting higher and higher.
Shonan Satellite TV has a big industry, spending is increasing year by year, and the increase in advertising revenue has fallen to the present level. It is already a deep crisis, but it can be seen with a little bit of mind.
Although Lu Zhenhai, who just came to power, accepted it, it was not a mess, but it was absolutely correct to say that it was a hot potato.
His pressure is greater than everyone else in the room!
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