Building a Gaming Empire From Scratch

Richard finished reading the post by “Licking Snow on Blade” and was a bit confused.

“What’s the use of hyping this up? Even if we stir up the topic, as long as Lincoln releases the all-platform version of the game, all the complaints will disappear on their own, and it will only increase the sales of his game, nothing more.”

He stared at Gary, his eyes seeming to say: you’re not a mole sent by the other side, are you?!

Seeing the displeased look in his boss’s eyes, Gary quickly explained, “It’s true that it could increase the sales of their game, but that’s not necessarily a bad thing. ”

“How so?” Richard asked, suppressing his anger and listening to the explanation.

“Our main concern is not how many copies of Cloud Dream’s game are sold. No matter how many they sell, it doesn’t directly affect our game sales. What we’re mainly worried about is too many Cloud Dream consoles being sold!” Gary’s explanation made Richard’s eyes light up, “Continue.”

“If too many Cloud Dream consoles are sold, it will encroach on our VR Equipment’s market share. Once the market share is reduced, future sales of new devices and new games will be seriously affected, which is what will impact our foundation in the long run.”

Richard nodded thoughtfully, beginning to understand.

“So we should help these console and PC platform players heat up the topic. Small-scale player demands can be ignored, but if the demands are loud enough, Cloud Dream will have to come forward and make a statement. If they don’t want to lose player reputation, they will eventually have to sell “Traveler of the Wind .

Gary explained quickly, “Many players who buy “Traveler of the Wind” on PC and home consoles, and have already played it will not have the need to buy Mirage.”

“So we give them the game sales, but suppress the sales of their console?”

“Exactly!” Gary nodded confidently. “Moreover, some studies have shown that a large number of new players have emerged in the market recently, with their only goal being to play “Traveler of the Wind,” having no interest at all in Cloud Dream’s upcoming gunfight game.”

“So, you’re saying that these people would have no reason to buy Mirage after playing “Traveler of the Wind”?”

“Exactly.”

Both of them knew that “Traveler of the Wind” was essentially a virtual reality game, and only by using the virtual reality device “Mirage” could they get the best gaming experience.

Players who really love the game, or players who don’t mind spending extra money, or players who have friends using Mirage… etc., playing the game early on lower-generation platforms will not affect their subsequent purchase of Mirage for a more perfect gaming experience.

But there are quite a few players in the “middle ground”: they like “Traveler of the Wind,” but not to an extreme degree; they could bite the bullet and afford Mirage, but they hesitate to do so.

Or even those who are just curious about the online hype, wanting to join in the fun; or those indifferent to the game but wanting to play for more talking points with friends…

This type of player is definitely not a small proportion! Their number is certainly far more than that of the “must-buy” characters!

Letting them play the game early and removing their need to buy Mirage can directly strike at the sales of the Cloud Dream Mirage console!

That’s their goal!

“Very good!” Richard nodded in satisfaction at Gary, “Go ahead and do it! I’ll contact Wild Island and Flying Fox and try to bring them in on it, even if they don’t cooperate, we’ll at least ensure they don’t get in our way!”

After all, Cloud Dream is also an opponent of Wild Island and Flying Fox, and if they were completely unaware of the situation and saw the sudden uproar on the Internet, players wanting Cloud Dream to release “Traveler of the Wind” on other platforms.

As a result, they would worry that “Traveler of the Wind” would generate more revenue for Cloud Dream, so they’d also hire water armies and fight against them… wouldn’t that be friendly fire and crazy?

Seeing the satisfied look on his boss’s face, Gary knew that he had saved his job by the edge of the cliff once again.

He began to confidently contact water armies and media.

Although previous attempts against Lincoln had not gone well, this time was different!

After all, it’s not about conspiracies, but open plots!

I’m just giving a voice to the player community, what’s wrong with that?

Money opens the way, naturally without any difficulty.

The spontaneous actions of some players, the combat power of game media big V, anchors, video uploaders, and countless water armies, are of course incomparable.

After all, a player has only one account, even if they furiously post for an hour, there’ll still only be hundreds of posts at most.

Maybe while posting, their account would even be blocked.

An organized water army is different. These people are organized around communities, each with dozens or even hundreds of accounts, scattered across all social networking platforms.

In the community, there are special people providing materials for posting, producing easy-to-spread golden phrases, pictures and emoticons.

Skilled workers import these pictures and texts into a special posting software, each person can post five or six hundred posts an hour, and the quality is not too bad!

However, posting alone is not enough. They also send the links of the posts to the community, and then comment, like, and retweet each other, quickly increasing the popularity and search weight of the posts.

Only three hours had passed, and the internet was ablaze, looking as if the players were so angry that they would go to Lincoln’s house for an explanation. At this point, according to the plan, the paid anchors and video uploaders began to enter the scene.

Of course, they wouldn’t openly attack Cloud Dream directly, because they are only “independent” third parties, and they might need to accept Cloud Dream’s business in the future, so naturally, they don’t want the relationship to be too tense.

So they mostly retweet posts and use as tactful wording as possible.

They say things like “reminding Cloud Dream to pay attention to the players’ petition,” “suggesting seriously considering the players’ needs,” “hoping to take care of the players with limited financial resources,” etc.

These people all have their own fan base, ranging from tens of thousands to millions of fans.

Their voices coming together undoubtedly played a flag-bearing role.

Whether it was the water army or the real players with actual demands, they all began to gather around their posts.

At this time, “Traveler of the Wind compatible with multiple platforms” had already become a hot word, hitting the top of the trending topic list. And with the further input from the water army, the ranking quickly improved.

Finally, it’s the entrance of game media.

However, Gary almost messed up at this step.

Because the game media he had the closest relationship with before, whether it was the legitimate game media or the self-media big Vs, were already on Cloud Dream’s media blacklist at this time.

And it was publicly displayed on Spiritual Rhinoceros for everyone to see.

It was even updated later on!

If these media outlets come forward to speak out and “suggest” that Cloud Dream considers player needs and offers a multi-platform version of “Traveler of the Wind.”

Then neither Cloud Dream nor the players would think they were crazy. And without even thinking about it, they must have taken money again!

This would only have a counterproductive effect.

What’s more troublesome is that Gary has been privately trying to find other work recently, hoping that if he is swept out by NetDragon, his next job will at least maintain his current salary level.

Because of this, his focus was not fully invested in his work, and the new cooperative media network was not built up in time.

It was difficult to communicate at this time, and he almost missed the deadline.

Luckily, Richard was always generous with public relations expenses, and the budget was ample.

With the power of money, Gary directly offered double the price, finally securing 8 media outlets and 12 big Vs before the end of the day.

So, at six o’clock in the afternoon, the game media entered.

They carefully communicated with each other, not only staggering the timing but also comparing each other’s materials and modifying any words that were too similar.

The only purpose is to make it as difficult as possible for others to see that they are together.

Otherwise, being blacklisted by Cloud Dream would have too big an impact on their reputation!

Their appearance pushed this “player petition” event to the climax.

Thus, Lincoln and Cloud Dream were once again pushed to the top of the hot search, standing on the cusp of the storm..