BXBX NOVEL Chapter 414: coke pricing
Secretary Lin called, and Xu Shiyan had to go, so naturally he didn\'t have time to eat with everyone.
Zhao Jianshe and others could hear what was said on the phone just now.
"Third brother, let\'s do your work first, the work of the unit is important.
We don’t need you to care about us, we are not outsiders, we should eat and drink, and wait for you to come back. "Everyone said hurriedly.
Xu Shiyan put on his coat and hat, went out, got on his bicycle, and went straight to the venue.
On the way, I saw children setting up a sledge **** in front of the weather station.
"Secretary Lin, what did the province say? What is the specific situation of the order?"
Xu Shiyan came to the field department and went straight to the secretary\'s office on the second floor.
After entering the door, Lin Qiyue and several other deputy directors were there. Xu Shiyan asked directly without any scruples.
"Didn\'t the honey chips we shipped contain the coke from that beverage factory as a gift?
As a result, a foreign businessman contacted to discuss the order. They said that the first batch would order 50,000 pieces of ginseng flower cola and 50,000 pieces of ginseng cola, one packaged in twelve cans.
Because our export authority is not enough, the other party did not contact us directly, but first contacted the province.
The other party also wants to order mineral water. I came to you to discuss the export price and mineral water. "
Lin Qiyue briefly explained what happened.
"Now the merchants are waiting for our quotations, and the province is asking if there is any difficulty in our mineral water production.
If we can\'t produce, the province will arrange people to come. "
The meaning of these words is self-evident, and someone is jealous again.
"Secretary Lin, there must be no problem with mineral water. We only need to add a filling production line to customize mineral water bottles.
But for this mineral water, the production volume must be controlled. Rare things are more expensive, and too much cannot be produced.
Moreover, our main products are ginseng cola and ginseng flower cola, which have high added value. "Xu Shiyan pondered for a moment before saying.
The line of mineral water was originally not intended to be used so early.
In fact, there are many natural active mineral water sources in the Changbai Mountain area, which are rich in various natural minerals and are high-quality drinking mineral water.
But how to develop requires a long-term plan, and should focus on high added value.
It’s just a simple production of a bottle of water, which doesn’t make much sense.
How much can a bottle of water sell for? It seems that this kind of exported water is better, the whole package is beautiful and high-end, and it is not a problem to sell 500ml of water for more than ten yuan.
Like the ordinary plastic bottled mineral water of the later generations, if a bottle costs one or two yuan, the profit is indeed not low, but it cannot drive other industries, so it is not the best choice.
"Well, have you found out the production costs of the two types of cola? How much can you get?"
Xu Shiyan is more concerned about these two beverages. After all, they are participating in the market, and the most important thing is to develop related industries.
"Well, I found someone to do the calculations. The cost of ginseng flower cola is more than 70 cents. The cost of ginseng cola is higher, but it is not more than one yuan."
After all, it is a drink, and the main body is actually water.
Of course, because of the addition of ginseng flowers and ginseng ingredients, and the packaging in cans, the cost is much higher.
How much is a bottle of soda in this year and month? It was sold for twenty-five cents, and five cents of it was for the bottle.
That is to say, a bottle of soda actually sells for 20 cents, and the cost price is even lower, only a few cents.
And Jianlibao, which is also a canned drink, probably sells for more than one yuan at this time, and the cost may be more than 50 cents, or even less than 50 cents.
This is also the most difficult part for Lin Qiyue. The cost of two kinds of Coke produced in one factory is so high, and the price is really hard to determine.
If it’s too high, I’m afraid merchants will think it’s too expensive. If it’s too low, the cost is too high and there’s no profit.
Before Xu Shiyan came, everyone was discussing this issue. What is the most appropriate price?
"We discussed just now, otherwise, let\'s try to set a price of two yuan?"
Lin Qiyue gritted his teeth and set a price that he thought was already high.
Two dollars? Xu Shiyan thought it was too cheap for two dollars.
You should know that they use natural sparkling mineral water. Don’t talk about anything else, just talk about the water, and put it in a nice glass bottle.
A bottle is not five hundred milliliters, but three hundred milliliters, which costs at least ten yuan.
It makes no sense that cola with ginseng added is cheaper than pure water.
If that\'s the case, what kind of Coke are they producing? Forget about producing water directly, the cost is low and the money is more.
"Secretary Lin, you listen to me on this matter. A Coke is priced at forty-five dollars."
This stuff is not for domestic people to drink, nor can it be viewed with the eyes of ordinary people.
Since it is an export, it must be a high-quality product, which is priceless.
"Huh? Forty-five dollars a piece? Twelve cans, an average of nearly four dollars a can? Crazy?
The foreigner is rich, but not stupid, can he agree? "
Several other people in the office were all dumbfounded. Is this a bit of a joke?
The cost is less than one yuan, and the selling price is nearly eight yuan? Is this too black-hearted?
"It\'s not expensive at all, don\'t worry, why do you think foreigners order from us?
People don’t have Coke? To put it bluntly, we also learned from others.
Then why do people come to order our goods when they have their own Coke? Is it because our stuff is cheap?
Isn\'t it? It is because our products are unique and cannot be produced in other places.
Since it is your unique thing, why did you sell it cheaply? "
Xu Shiyan sighed, feeling that these people\'s ideas still need to be changed, and they don\'t pursue high quality and low price for everything.
In many cases, the price represents the status, and the higher the price, the more scarce it is.
"In addition, replying to the province, the amount of spring water is not enough.
We can only send 60,000 pieces in this batch, and we have to wait for the next batch. "
Since it is a rare mineral spring, it cannot be adjusted too much, too much is not rare.
Controlling shipments and engaging in hunger marketing are always the only ways to increase your value.
Lin Qiyue and the others were dumbfounded, not understanding what Xu Shiyan meant by this.
There are quite a lot of drinks in the warehouse of the beverage factory now. Even if the first batch totals 100,000 pieces, it is not impossible to complete it with hard work and overtime workers.
Why do you have to pay less? Doesn\'t more production make more money?
"Listen to me this time, and see the follow-up reaction. If my proposal is not good, let\'s discuss it separately."
It is an eternal truth that things are rare and expensive. You can’t just say that when an order comes, you will work hard and go all out to ship the goods.
If an enterprise wants to develop, it must formulate a long-term and sustainable plan.
Rather than a big battle as soon as the blood is hot, what goals can be achieved in a hundred days of the battle.
It’s not necessary, and there’s no need for that. It’s still the same sentence, the road needs to be taken step by step, and the meal needs to be eaten bite by bite. Don’t be in a hurry.
(end of this chapter)